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Don't let crime spoil your summer
26 July 2012
WITH Olympic Games fever gripping the nation and the opening ceremony just over 48 hours away, West Midlands Police launches its late summer crime reduction campaign today (Thursday 26 July).
The campaign – which will be seen on billboards, a-frame trailers and the rears of public buses across the region – aims to remind communities of how they can work with police to ensure a safer summer for everyone by following some straightforward safety advice.
It comes after the force reported its lowest crime levels for a decade in June with over 9,500 fewer victims in the West Midlands compared to June 2011.
Officers however, are still seeking to drive down crime in communities and the latest campaign will address a predicted seasonal rise in reports of anti-social behaviour, sneak in burglary, theft and irresponsible drinking during the warmer weather.
The four eye-catching designs each capture elements of 2012’s action packed summer and the current celebratory atmosphere - with a clear reminder not to give criminals the opportunity to ruin the mood.
The campaign’s four designs each carry their own simple crime reduction message:
- Don’t make your night out a nightmare this summer… Drink responsibly, stay with friends and never drink and drive
- Don’t let thieves steal your summer… Keep your belongings close
- A burglar could ruin your summer… Don’t let them. Keep your home secure
- Consider others this summer… Don’t let anti-social behaviour ruin your summer – report it to police on 101
The outdoor advertising directs members of the public to a brand new ‘Safer Summer’ microsite on the force’s website dedicated to seasonal crime reduction advice tailored to the four strands of the campaign, with social media also being used during August to further reinforce the summertime crime advice via Facebook and Twitter.
The microsite is supported by colourful postcards and leaflets containing safety advice to help reach audiences who may not have access to or be able to use the internet.
Hear Assistant Chief Constable Garry Forsyth giving some advice on keeping safe this summer here.
See our campaign artwork on the West Midlands Police Flickr site.
